https\://www\.googleapis.com/auth/adwords

52 actions

Action

Description

Required scopes

Mutate Ad Groups

Create, update, or remove ad groups in a Google Ads customer account

Mutate Ad Group Ads

Create, update, or remove ads within ad groups

Mutate Ads

Update existing ads in a Google Ads customer account

Mutate Ad Group Criteria

Create, update, or remove ad group criteria such as keywords and audiences

Mutate Ad Group Bid Modifiers

Create, update, or remove ad group bid modifiers

Mutate Ad Group Labels

Attach labels to or remove labels from ad groups

Mutate Ad Group Assets

Link, update, or unlink assets at the ad group level

Mutate Assets

Create or update assets in a Google Ads customer account

Mutate Asset Groups

Create, update, or remove asset groups in a Google Ads customer account

Mutate Asset Group Assets

Link assets to or unlink them from Performance Max asset groups

Mutate User Lists

Create, update, or remove user lists (remarketing lists) in a Google Ads account

Upload User Data

Upload or remove user data (Customer Match identifiers) for a customer

Mutate Audiences

Create or update audiences in a Google Ads account

Mutate Custom Audiences

Create, update, or remove custom audiences in a Google Ads account

Mutate Remarketing Actions

Create or update remarketing actions (remarketing tags) in a Google Ads account

Mutate Batch Jobs

Create or remove a batch job for asynchronous bulk mutates

Add Batch Job Operations

Add mutate operations to a pending batch job

Run Batch Job

Start asynchronous execution of a batch job

List Batch Job Results

List the results of a completed batch job (cursor paginated)

List Invoices

List invoices issued for a customer in a given month and billing setup

List Payments Accounts

List all payments accounts associated with a customer

Mutate Bidding Strategies

Create, update, or remove portfolio bidding strategies in a Google Ads customer account

Mutate Campaign Budgets

Create, update, or remove campaign budgets in a single batch request

Mutate Campaigns

Create, update, or remove campaigns in a single batch request

Mutate Campaign Criteria

Create, update, or remove campaign-level targeting criteria in a single batch request

Mutate Campaign Assets

Create, update, or remove campaign-asset links in a single batch request

Mutate Campaign Labels

Attach labels to or detach labels from campaigns in a single batch request

Mutate Campaign Shared Sets

Attach shared sets to or detach shared sets from campaigns in a single batch request

Mutate Conversion Actions

Create, update, or remove conversion actions in a Google Ads account

Upload Click Conversions

Upload offline click conversions attributed to Google Ads clicks

Upload Call Conversions

Upload offline call conversions matched by caller ID and call start time

Upload Conversion Adjustments

Upload adjustments (restatements or retractions) for previously reported conversions

Create Offline User Data Job

Create an offline user data job for Customer Match or Store Sales uploads

Add Offline User Data Job Operations

Add user data operations to a pending offline user data job

Run Offline User Data Job

Start asynchronous processing of an offline user data job

List Accessible Customers

List the resource names of Google Ads customers directly accessible by the authenticated user

Create Customer Client

Create a new client account under a manager (MCC) account

Mutate Customers

Update account-level settings of a Google Ads customer

Generate Keyword Ideas

Generate keyword ideas from seed keywords, a URL, or a site (cursor paginated)

Generate Keyword Historical Metrics

Retrieve historical search volume and competition metrics for a list of keywords

Generate Keyword Forecast Metrics

Forecast clicks, impressions, and cost for a hypothetical keyword campaign

Suggest Geo Target Constants

Look up geo target constants by location names or by geo target resource names

Mutate Labels

Create, update, or remove labels in a Google Ads customer account

Apply Recommendations

Apply Google Ads recommendations such as budget, keyword, or bidding suggestions

Dismiss Recommendations

Dismiss Google Ads recommendations so they no longer appear for the account

Generate Recommendations

Generate recommendations on demand for a campaign being constructed or edited

Search Google Ads

Run a GAQL query to fetch resources, metrics, and reports (cursor paginated)

Search Stream

Run a GAQL query and stream all matching rows in a single response

Search Google Ads Fields

Search the GoogleAdsField metadata catalog to discover queryable fields

Mutate Shared Sets

Create, update, or remove shared sets (shared negative keyword or placement lists)

Mutate Shared Criteria

Create or remove criteria (negative keywords or placements) within shared sets

Mutate Customer Negative Criteria

Create or remove account-level negative criteria (content and placement exclusions)